Directions (Q. 1-8): Read the passage carefully and answer the
questions given below it. Certain words / phrases are given in bold to
help you locate them while answering some of the questions.
Internet has become one of the most important technologies to organize
people socially. Present research contends that internet and web 2.0
have given rise to a new form of sovereignty to social actors who
reject any organisation or state that fails to give its prospective
clients exactly what they want.
Social media has empowered the consumer as a social actor to voice
complaints with reduced physical and psychological costs combined
with greater visibility and organisation facilitated through the
social nature of these technologies.
Also, the rate of adoption of internet has exceeded most mass
communications technologies, making it almost indispensable for the
modern consumer. The growing popularity of social media has coincided
with the decline of the use of traditional media, which has resulted
in a shift from the concept of traditional oneway communication to a
mode where people interact with each other. These trends have
empowered citizens to be aware of the latest happenings and also
helped them effectively communicate their opinion. On the other side,
it has also enabled leaders of political organisations to get in touch
and share information
about themselves without any mediators.
Social media's role for leaders is important from the perspective of
instant information and feedback about the people and also from the
viewpoint of building relationships. The power of listening on social
media can help leaders effectively understand the needs of people.
This understanding can lead to better relational development.
Relational development is facilitated
by reciprocated deeper disclosures that increase trust, build
credibility and intimacy.
These relationships can help citizens understand their leader and can
facilitate emotional connections. Unfortunately, at present in India,
there has been an over-reliance and focus on Twitter, which by very
nature is a low-depth medium. A greater reliance on text or video
blogs can be far more beneficial for deeper disclosures, which can
then be discussed through a more instant medium like Twitter.
From the perspective of leader trying to win a vote, it is important
to understand influence on social media. Aristotle, one of the
pioneers on the idea of persuasion, has talked about logos (logic),
pathos (emotion) and ethos (credibility) as three modes of persuasion.
Persuasion through emotion is one area where social media empowers
leaders as opposed to the traditional curated discourse. Instant
replies (reciprocity) to personal queries and thoughts of people make
social media a relevant and a powerful tool for any leader.
1. How is the role of social media important for leaders?
(A) Leaders can get instant information and feedback about people.
(B) They can build a good relationship with people through social media.
(C) They can create harmony among people through social media.
1) Only (A) and (B) 2) Only (B) and (C)
3) Only (A) and (C) 4) All (A), (B) and (C)
5) Only (A)
2. Which of the following is not true in the context of the given passage?
1) Internet has successfully organised people socially.
2) Internet and web 2.0 have given rise to a new form of sovereignty
to social actors.
3) Social media has enabled the consumers to raise voice at low
physical and psychological costs.
4) Despite relentless efforts, internet has failed to overpower most
of the other mass communication media.
5) Internet has helped develop good relationships among people.
3. What is/ are the reasons of growing popularity of social media?
A) Two-way-communication facility.
B) Easy and instantaneous access to the latest happenings.
C) No need of mediator to share one's views with another.
1) Only (A) 2) Only (B)
3) Only (A) and (B) 4) Only (A) and (C)
5) All (A), (B) and (C)
4. How has social media become a powerful tool for leader? Select the
most suitable answer.
1) Leaders use social media for attacking their opponents.
2) Through social media they can persuade people rationally.
3) They can effectively reply to personal queries and thoughts of
people through instantaneous both-way communication.
4) They cannot give false assurance to people while replying through
5) All the above
5. What is/ are the advantages of better relationship between leaders
and the people? Give your answer in the context of the given passage.
1) Leaders can get favour from voters in elections.
2) Better relationship helps increase trust and build credibility and
intimacy between leaders and the people.
3) People can emotionally connect themselves with their leaders.
4) Only 2) and 3)
5) Only 1) and 2)
Directions (Q. 6-7): Choose the word/ group of words which is MOST
SIMILAR in meaning to the word / group of words printed in BOLD as
used in the passage.
1) inevitable 2) undefined
3) compulsory 4) exclusive 5) natural
1) agitation 2) influence 3) disturbance 4) illusion 5) situation
Answers: 1-1; 2-4; 3-5; 4-3; 5-4; 6-3; 7-2.